Sunday, 15 June 2008

Father's Day Exposé



Are Dads Portrayed Fairly in the Media and Greeting Cards?
Joeprah on Father's Day Cards...

"Happy Father's Day You Lazy Alcoholic

Is this what society is saying to dads across America? The answer seems to be a resounding yes. If you have been shopping for a Father’s Day card for your husband/father/father-in-law you may have had to sift through the less than flattering clichés cards that portray dads in a none too favorable light. Moms have to deal with cliché cards too, but theirs aren’t based on them being horrible people. According to the cards, moms cook, clean, have rollers in their hair, juggle many things at once, and eat chocolate. Dads on the other hand are very different. According to the greeting cards I surveyed this year, dads are poor caregivers, drink in excess, constantly golf and or fish, pass gas constantly, grill food 24/7, seldom leave the cozy confines of their couch except to spend hours in the bathroom, and if they ever get lost on the way to the bathroom they never ever ask for directions..."

Source: Fatherhood Examiner
Source: My Life As A Stay At Home Dad

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Friday, 23 May 2008

Father's Day v Mother's Day - In Coversation


Father's Day greeting cards: In conversation with Cool Cards employee Mark Blaseby, Senior Mailboy (due to his age).



Hi Mark!

M: Who are you? You've not been down in the basement before? Only joking boss! What you after this time? Tapping my brain again? I sould have some of your pay!

Great to see you Mark, excellent work you do down here!
I'd like your input, I want to ask you, Father's Day cards. Why the contrast in design, sentiment and expenditure as compared to Mother's Day cards?

M: I don't think men really want these mushy slushy sentimental cards. I think its a macho thing. We don't like to openly display our emotions. And also we like to be able to take a joke at our expense. It helps depict the fun picture us fathers are. You never see any humorous Mother's Day cards, women, they can't take a joke. The last thing you want to hear is a soppy sentiment, kids either like us or they don't and we know that with or without a card. They have their own way of expressing their feelings toward you. Mothers are used to receiving open displays of sentiment throughout the year. And therefore receiving a sentimental card is the norm so to speak, they expect that type of card. The father maybe almost embarassed by it. New paragraph!

M: What I would like to say about Father's Day cards, is why do so many depict Steam Engines and Lawnmowers, Yachting and Golfing? What else is there? Why did I forget Football? And I forgot Beer didn't I? There has to be more to us than that, or is there? What we need is P**N! Only joking! You'll edit that out won't you boss? Seriously, if I knew the answer to that one I could make myself a bit of money. Unlike working for you!

Thank you Mark. Your Fired.

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