Positive Ageing Greeting Cards

Growing old is inevitable, growing up is optional...

By 2050 around 50% of the UK population will be over the age of 50.

Might it be that a more positive view of ageing is not only effective in reducing negative stereotypes of ageing but can bring about positive health and social benefits?

We have come to recognise discrimination in respect of race, gender, sexuality, religion and disability - older age has yet to receive the same acknowledgement.



The greeting card industry has a role to play and is, sadly, all too often seen to reinforce negative stereotypical views of older age.

“Seniors are often invisible in our society, which is very sad. I don’t think it’s going to stay that way once the baby boomers get older. They are going to become very prevalent in society. They are going to be out there advocating for their rights and the rights of seniors, and as they become more noticeable and out there in society, you’re going to start seeing some changes.”
Source: Applied Social Psychology student Shannon Ellis.

"Age is mind over matter. If you don't mind, it doesn't matter"
(Mark Twain)

Our collection shows that it doesn't always have to be that way...
Cool Cards : Positive Ageing Greeting Cards
Cool Cards Blog: Greeting Cards betray attitudes toward elderly

Google : Positive Ageing